About
Berlin, our cherished home, is where Ellumea was born and continues to grow. Every aspect of the brand is crafted from our Charlottenburg office.
In Spring 2022, Eleanor Lund-Meidenbauer embraced motherhood for the first time. In search of children’s wear as adorable as her daughter, she chose to craft her own, as an alternative to the mundane and pricey offerings in the mainstream and luxury market which she found to be dull, expensive, and often laden with icky chemicals. This determination fueled the creation of her own petite, timeless collection.
ELLUME collections mirror Eleanor’s profound passions in life: motherhood, garments, and daydreams of design. Each seasonal collection draws inspiration from her childhood memories and sweet, nostalgic discoveries. With signature floral prints, adorable motifs, laces as fancy as a twirl, and materials so soft they feel like a cuddle, ELLUME creates silhouettes that seamlessly blend romance with modernity, offering designs for boys and girls.
What Sets Us Apart
VALUE O1
Tender by Nature
At Ellumea, clean and gentle is our signature. We are devoted to the art of crafting care for children and families, creating formulas that nurture every generation, from a newborn’s first touch to rituals shared across generations. Rooted in nature and guided by science, our products are crafted for the most delicate skin: clean, nourishing, and free from unnecessary additives, no harsh chemicals, no synthetic fragrances, no compromises. Every ingredient is chosen intentionally, ensuring safety, comfort, and soulful care for those you love most.
VALUE 02
Responsibility with Heart
We believe skincare should nurture more than skin, it should reflect thoughtful, conscious choices in every step. That’s why Ellumea is committed to sustainable sourcing, eco-conscious packaging, and non-toxic formulations free from harsh chemicals and synthetic additives. We’ve done the hard part by leaving out anything unnecessary so you can care without a second thought. Every formula is designed to be as safe as it is effective. Our science-meets-nature philosophy ensures purity without compromise, while mindful production practices minimize waste and environmental impact. Because caring for your family and conscious care should always go hand in hand.
VALUE O3
Ritual over Routine
Ellumea transforms everyday care into something deeper: a moment of calm, connection, and intention. We believe the smallest moments — bathing, soothing, moisturising — hold the greatest power to care and connect. Each Ellumea formula is designed to elevate those daily rituals, turning them into meaningful gestures: a bath becomes a bond, a moisturising lotion becomes an act of love. These repeated acts of care create deeper connections and lasting memories. Ellumea is here not just to care for your skin but to elevate how you care for yourself and those you love.
VALUE O4
Design with Soul
Every detail of Ellumea, from the texture of our products to the calm of our packaging, is designed to bring comfort, beauty, and peace of mind. We value emotional connection over hype and timeless elegance over fleeting trends. Ellumea meets parents’ conscious needs for products that are safe for sensitive skin, aligned with responsible values, and crafted with quiet sophistication. Our products are more than skincare; they’re thoughtful companions in your family’s story, made to look and feel as good as they are effective. With Ellumea, care is never superficial. It’s soulful, intentional, and deeply human.